We sit down with Romano Ruijtenburg, Sales Lead at Omniboost, to uncover what truly sets Omniboost apart: consultative SaaS selling, deep technical collaboration, and building long-term partnerships in the hospitality industry.
From solving the complex Midas Hospitality integration across legacy PMS systems to managing clients across time zones, Romano shares how Omniboost simplifies data unification at scale — with a human touch.
Topics Covered
- What is consultative SaaS selling?
- The Midas Hospitality case study: PMS to accounting automation
- How Omniboost supports 8500+ integrations in 85+ countries
- Legacy tech challenges (Opera, PEP, ONQ) and Omniboost’s semantic layer
- Why trust and flexibility are key to client success
Timestamps
00:29 – Rob introduces Levar and the Yogh Group
01:45 – How Levar entered hospitality via art
02:47 – Hotel waste: Why art and furnishings go to landfills
04:17 – “We have all the tools we’re just using the wrong ones”
05:38 – Almond trees in SoCal = unsustainable agriculture
06:21 – The social cost of skipping travel
08:30 – ROI on sustainability: It’s already there
11:22 – Minibar logic: Use ROI to drive sustainable upgrades
12:19 – Turning HVAC into a power generator
18:32 – How conglomerates can engage universities for innovation
21:30 – The $22k scholarship story that changed a life
28:17 – Friction in leadership = stronger idea
